AI Risk Assessment
AI is transforming the market-research value chain—from proposal design, survey creation, data collection and processing to delivery—but with this transformation come risks. Many research suppliers lack transparency, creating ethical dilemmas and hidden exposures.
How we help:
Workshop: AI Ethics in Market Research – embed ethical thinking into your research operations.
Workshop: Market Research Data Privacy & AI – understand legal/regulatory implications.
Workshop: AI Use Cases Across the Value Chain – identify where AI can be applied and where it is risky.
Supplier Risk Assessment Framework – evaluate research vendors’ AI practices.
AI ROI Framework for Market Research – measure and report the value generated by AI within your research program.